Finding the right makeup is just like Cinderella fitting into the glass slipper – it transforms us instantly. We look and feel better about ourselves. We hold our head higher when we walk. We feel beautiful and lovely.
I rarely wear eye makeup anymore. Not because I don’t want to. It’s just that when my kids were small it took more time than I could handle to do eyeshadow and eyeliner. It got to the point that I only took the time to do makeup that was that involved when I was going somewhere fancy.
My kids are now long grown old enough that they don’t need me 24/7 or crash my bathroom time on the regular, yet somehow I still haven’t gotten back into eye makeup. But, I’m trying and ybf beauty is helping with a new eyeliner collection that is really cool…. [read more]
Transparency is the new trend; throughout modern society, people are endeavoring to learn more about what they’re eating, what they’re wearing (did you know that, according to a recent mindbodygreen article, one fast-fashion T-shirt “uses 700 gallons of water” to be made?!), and where their trash is going (check out The Story of Stuff for more on that subject). The beauty world is also following this trend by heading down the vegan and cruelty-free road. While “vegan” does not necessarily mean perfect, its “cruelty-free” partner is usually the tagline that actually sells me on a product.